Job Description
Join to apply for the National Brand Ambassador- Rum role at Bacardi
Join to apply for the National Brand Ambassador- Rum role at Bacardi
[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]
YOUR OPPORTUNITY
As the National Rums Ambassador, you serve as a charismatic and influential face of the brand to trade, consumer and internal audiences. Your dynamic and genuine passion for Rum allows you to effortlessly captivate any audience. From contributing strategic insights, developing trade advocacy plans and executing world-class programs, your adaptability and skill in managing multiple projects keeps this role both impactful and engaging. As a National Rums Ambassador, you serve as the voice of Bacardi Rumsbuilding deep trade relationships, shaping advocacy strategies, and leading programs that drive brand growth and category leadership.
About You With a Founders mentality you are the visible image and face of your brand through consumer, trade, and digital channels. Working in collaboration with the brand marketing team, you will play a critical role in spreading the brand message and developing long lasting relationships to consumers, on-trade personnel, and distributor partners. Through your hospitality leadership experience, you will mentor regional ambassadors equipping them with winning strategies to elevate brand presence and performance.
RESPONSIBILITY
- Collaborate cross-functionally with brand marketing, commercial, advocacy, and customer marketing to deliver and execute brand plans through various brand and sales activities.
- Generate brand and category awareness while educating key influencers in the on/off-trade channel including key customers by bringing to life brand programs to life (e.g. social media, events, happy hours, trainings, dinners)
- Support bartender programs and promote programs through social media channels.
- With our La Gran Familia, you will coach, mentor, and lead regional brand ambassadors internally or externally from agency partners sharing best practices and resolve any on premise obstacles
- Gather information from the market, social media, and competition and transform this information into insights and opportunities for the brands
- With a Founders mentality, you will lead projects and present disruptive ideas that put the brand at a competitive advantage and highest return on investment.
Skills - You must have a High School Diploma; Bachelors degree preferred
- You must have beverage director experience with a minimum of 5 years of work experience in the hospitality field/industry.
- Ideally you will have regional brand ambassador experience or experience as a brand consultant.
- You must have a deep understanding of the spirits industry and competition in your respective brand category.
- You will have deep knowledge on cocktails and experience crafting cocktails.
- You are influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also delivering impactful presentations in front of groups of people including executives distributor partners, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.
- You must have the flexibility to travel to different cities and ability to work some nights and weekends
- You are tech savvy and can use the Microsoft suite of tools, including PowerPoint, Excel, Teams
The base salary range listed for this position is $88,754-$130,078 and the salary within the range will be determined by the successful candidate's location, experience, skillset and other relevant factors. LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of Belonging, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges youre presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a persons identity. U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement: - Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
Health & Wellbeing
- Medical, Critical Illness, and Life Insurance
- Calm Meditation App subscription (free)
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Sales and Business Development Industries
Beverage Manufacturing
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