Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.
Responsibilities:
#ACI
...reports with dissemination to Mary Washington Healthcare committees, Thoracic Surgeons, and managers. Ensures data integrity and timely harvest according to Society of Thoracic Surgeons (STS) definitions/specifications Collaborates with Manager to ensure validity of data....
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