Job Description

About Pro Standard

Pro Standard is a premium lifestyle brand rooted in officially licensed sportswear. We bridge the gap between sport, fashion, and culture—delivering elevated apparel for fans of the NFL, NBA, MLB, NHL, and top colleges. Our goal is to expand our global reach and deliver high-performing campaigns that drive both brand equity and e-commerce revenue.

Role Overview

The Performance Marketing Strategist will be responsible for developing, executing, and optimizing full-funnel digital media strategies across Meta, Google, YouTube, and emerging platforms. You will play a key role in driving customer acquisition, retention, and revenue growth while maintaining a target ROAS of 5.5 or higher.

You’ll partner closely with Creative, Analytics, and Lifecycle teams, helping translate campaign objectives into high-performing paid media initiatives across domestic and international markets (U.S., Mexico, Canada, and Amazon).

Key Responsibilities

• Campaign Management: Plan, launch, and manage high-performing campaigns across Meta, Google, YouTube, and TikTok. Align media execution with product drops, league moments (NFL, NBA, MLB, NHL, College), and merchandising calendars.

• Performance Optimization: Monitor campaigns daily to optimize ROAS, CPA, and new customer acquisition. Use tools like Northbeam, GA4, Ads Manager, and Shopify to inform real-time decisions.

• Creative Development & Testing: Collaborate with the creative team to develop ad creatives across static, video, and dynamic formats. Lead A/B testing on formats, copy, audiences, and landing pages using Marpipe and platform-native tools.

• Audience & Keyword Strategy: Conduct keyword research and build segmentation strategies across Performance Max, Meta Advantage+, and other ad structures to reach the right audience at the right time.

• YouTube & Video Ads: Own the YouTube advertising strategy—building full-funnel video campaigns that drive awareness, engagement, and conversion. Optimize based on view-through rates, CTR, and audience retention.

• Cross-Channel Alignment: Work closely with CRM and Retention teams to ensure campaigns integrate with Klaviyo email/SMS strategies—especially around VIP, loyalty programs, and holiday/event-based offers.

• Analytics & Reporting: Deliver weekly performance reports with insights on pacing, channel efficiency, testing results, and strategic recommendations for leadership visibility.

• Learning & Industry Awareness: Stay ahead of digital marketing trends, platform algorithm updates, and emerging tools to maintain campaign competitiveness and efficiency.

• Cross-Functional Collaboration: Align closely with e-commerce, analytics, and design teams to support cohesive marketing initiatives and create unified customer experiences.

Qualifications

• 3+ years of hands-on experience managing paid media campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, PMAX), and YouTube; TikTok experience is a plus.

• Proven track record of driving performance for e-commerce brands with a ROAS-first mindset.

• Proficiency in platform tools including Meta Ads Manager, Google Ads, Google Analytics (GA4), and attribution platforms like Northbeam and Shopify analytics.

• Strong understanding of paid search strategy, keyword research, audience segmentation, and campaign optimization across full-funnel structures.

• Experience with A/B testing for creatives, ad formats, and landing pages to drive measurable improvements in conversion and efficiency.

• Ability to analyze campaign performance metrics (ROAS, CPA, CTR, CVR) and turn insights into actionable recommendations.

• Familiarity with lifecycle marketing and the ability to connect paid acquisition to email/SMS retention flows.

• Strong communication, project management, and organizational skills with the ability to manage multiple campaigns and collaborate cross-functionally in a fast-paced, product-driven team—ideally within fashion, sports, or lifestyle categories.

Preferred Experience & Interests

• Experience managing campaigns for international markets such as Mexico, Canada, or LATAM.

• Familiarity with Amazon Ads and marketplace performance marketing.

• Hands-on experience with creative testing platforms like Marpipe.

• Strong interest in sports and culture, especially leagues like the NFL, NBA, MLB, NHL, and college athletics—understanding fan behavior, seasonality, and key league moments.

• Passion for lifestyle, fashion, or streetwear brands is a plus.

Job Tags

Similar Jobs