Job Description

AMR Customer Engagement Lead

Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other's ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It's the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you'll do more than join something you'll add something. Imagine what you could do here! The people here at Apple don't just create products they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The worldwide Apple Retail Engagement & Marketing (REM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail's customers and teams discover, be inspired by, learn about and go further with Apple's products and services, and does so in a manner that is true to our values. The AMR Customer Engagement team is dedicated to developing and delivering on an experience strategy designed to inspire customers through in-store experiences. They will leverage their expertise in leading events design and production to bring the creative power of Apple products to life across stores nationwide.

Responsibilities

The AMR Customer Engagement Lead will manage, lead, and grow the team responsible for creating meaningful programs for our customers aligned to our values and business priorities. They will lead Heads of Programming in our priority markets, and will be responsible for developing and delivering on a pan-geo customer experience roadmap across key in-store and digital formats that reach more customers through only-at-Apple experiences. They will do this by leading partnerships with worldwide and AMR leads across Retail and the organization including WW Today at Apple Programming, Apple Store Online, Field Leadership, Store Operations, Services, Public Relations, Product Marketing, and more. This role will report into the Customer and Commercial Engagement leader in AMR. Responsibilities include: developing and leading programming strategy and implementation plans across the geo for all customer engagement formats; leading geo-wide planning and prioritization, identifying business priorities and programming pillars that support the overall customer engagement and integrated marketing goals; partnering with Store Operations and Apple Retail field leadership to align on plans and secure support for cross-market initiatives; leading communication with all relevant cross-functional partners; cultivating, managing, and maintaining relationships with external partners to bring new audiences to Apple; maintaining an intimate understanding of the Apple brand and services model as well as the key role that products, Retail programs and campaigns play in the support of creating owners and driving brand affinity; and being responsible for geo-wide reporting, including programming and marketing performance, as well as executive reporting, to drive internal awareness of our work.

Minimum Qualifications

Qualifications include: 8+ years of experience developing programming and events; 5+ years of experience leading and developing a highly skilled team of individual contributors; experience identifying market-wide trends across culture, education or tech; and strategic development of content experiences and programs that build and engage audiences, deliver against business and marketing objectives, and deliver demonstrable value.

Preferred Qualifications

Preferred qualifications include: ability to synthesize problem statements, opportunities, and strategic approaches in clear, convincing, compelling briefs that tell a story to influence leadership and partners across the organization; deep understanding of digital content platforms (e-commerce and social commerce); ability to manage multiple cross-functional teams include and are not limited to: Programming, Production, Creative, Product Marketing, Public Relations, Retail Operations, Internal Communications, Training, Merchandising, Finance, Online Store, Store Strategies, Publishing, Procurement, and Marcom; experience working with extraordinary brands, innovation, large cross functional teams and an understanding of the logistics for events of all sizes; flexible project management style with the ability to quickly adapt and effect change; ability to successfully navigate and execute multiple large-scale projects simultaneously; ability to measure, analyze and report programming and marketing performance; strong presentation skills including experience presenting to large audiences; and excellent collaboration, verbal and written communication and networking skills.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,500 and $274,100, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.

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